In The ‘Candlelight’ Of The Books Market: Paperbacks Are Selling eBooks

Thought Catalog

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Paperbacks Sell eBooks: Surprised?

I owe my headline to The Bookseller’s Philip Jones who, in an email to me, has noted that publishing is an industry “looking at its market by candlelight.”

What he’s referring to is the fact that so much sales data is held secret by Amazon and other major retailers. Oddly, I still encounter people in the business who don’t yet realize that we don’t know how many books are being sold. It’s perfectly legal for corporations to keep this information private. It’s also perfectly unhelpful.

That doesn’t mean, of course, that publishing is without data. Many houses are working hard to capture and start parsing data. And one of the areas they can see numbers is in social media.

In A Big Year Ahead For Data, The Bookseller’s Felicity Wood and Tom Tivnan, for example, quote Rufus Weston at HarperCollinsUK:

Publishers are realizing what…

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